We’re Nush and Rewa, two cousins with big ideas and a shared love for comfortable fashion. After years of dreaming about starting something together, we finally turned our vision into reality by creating Amaari London. Our goal is simple: to offer stylish, comfortable essentials that fit effortlessly into everyday life, whether you're lounging on the beach, traveling the world, or simply chilling at home.

At Amaari, we believe in slowing down and appreciating the story behind every piece. Inspired by cultural heritage and a commitment to sustainability, our collections are designed to blend versatility with timeless elegance. We’re passionate about creating clothing that adapts to many moments and settings, helping you simplify the art of getting dressed without compromising on style or ethics.

Welcome to Amaari London—where style meets purpose, and every piece tells a story.